With your brief and moodboard in hand, I'll dive deep into combining them with detailed market research (and sometimes audience research) to uncover key insights that could shape our design direction.

Drawing from my research, I'll develop at least two design directions that align with your brief. Each concept will showcase elements like logo examples, colour palettes, typography, and more. I'll walk you through the concepts and share the presentation deck afterwards to guide the feedback process.

Once we've locked in your chosen design direction, I'll dive into generating dozens of initial logo concepts. The aim is to explore a wide range of ideas, then refine the stringest ones that emerge from the mix.

Next, I'll refine and develop a aelection of sketches from the initial concept stage. At this point, I've identified the strongest solution for your brief and will begin building it out - introducing colour, typography, patterns and other key elements.

With the design work finalised, I'll put together a detailed presentation explaining each design decision and rationale behind it. Towards the end, you'll see industry-specific mockups to help you visualise exactly how the work will come to life in your world.

After a few days, once you're confident in your feedback, you'll send it over to me via email. Depending on the extent of the revisions (if any), I may present the designs to you again, addressing all your points, until we've finalised and approved each deliverable.